Northwestern University "Northwestern Direction"
Campton and Akkurat Pro are our sans-serif fonts. Campton works well for large, expressive headlines, while Akkurat Pro functions well in situations with small text or large lists. Periodico Display and Text is our serif font, appropriate for use at any size.
Our brand fonts are unique and embody the essence of our communications goals. We have purchased the rights to use them for University purposes on the web and in print. Campton works best for headlines and subheads, at 17 points or larger. It is not recommended for subheads smaller than 17 points, body copy, or captions.
Best suited for use at 17 points or larger. The exaggerated thicks and thins of the characters make it a more dynamic option for headlines.
Northwestern university brand standards pdf
Its more balanced construction allows for greater legibility, even at smaller sizes. Akkurat Pro is our typographic workhorse.
We can use it in a variety of ways : for headlines, body copy, and captions — it even works well for charts, graphs, and displaying all sorts of data. It is a highly legible, cleanly constructed face that is suitable at sizes from 5 points to 19 points.
Campton Campton works best for headlines and subheads, at 17 points or larger. Akkurat Pro Akkurat Pro is our typographic workhorse.