Marketing Management Chapter 2 Pdf

Marketing management chapter 2 pdf

Marketing is the process of satisfying the needs of a consumer.

Marketing management chapter 2 pdf

It starts with the identification of needs and wants of a market and continues till the needs and wants are satisfied. Market — A market is an actual or nominal place where buyers and seller meet to trade goods and services.

Marketing management chapter 2 pdf

Marketers — A marketer is a person seeking resources from someone else and is willing to offer it to someone else in lien of some value in exchange. Marketing — It is a total system of interacting business activities designed to plan, price, promote and distribute, want satisfying goods and services to present and potential customers.

According to AMA — Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create an exchange that satisfies individual and organizational objectives.

Marketing management chapter 2 pdf

Demarketing — It refers to marketing activities which deal with discouraging customers or a certain section of customers to purchase a particular product or like a particular brand. It consists of all efforts that are made to reduce the demand for a product. Demarketing may be carried out on a temporary or permanent basis.

Marketing Management: Chapter 2

Marketing adds value to products and services by providing the following utilities:.