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Some features of this site may not work without it. Date: We live in a marketing and media-driven world and much of this advertising markets leisure, travel and tourism products and services.
In fact, any organization involved in the leisure and tourism business — from local arts centres, museums, sports clubs and small hotels to the largest theme parks, airlines and cruise companies — will be interested in advertising in one form or another. Whilst for the most part in this book, we focus on the strategies of the larger players — the national tourism agencies, the airlines, the global hotel chains and the large tourism operators — many of the ideas and techniques discussed in this book.
Name: Advertising in Size: Format: PDF.
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